Leadership
Leadership
Leadership
Leadership
Jon Dwyer
Jon Dwyer
Jon Dwyer
Chief Executive Officer
CEO
CEO
Jon Dwyer has served as Chairman & CEO of Vertiqal Studios since 2019.
A veteran media and brand executive, Dwyer leads the Toronto-based social collective, owners of the largest gaming and lifestyle network on social media in North America. Vertiqal Studios, which generates over two billion monthly views across 138 owned and operated channels, pairs leading brands, agencies and creators with full production and distribution of campaigns across TikTok, Snapchat and Instagram.
Dwyer was previously Chairman, CEO and co-founder of Wondr Gaming, which acquired Gamelancer in 2021. In 2023, Gamelancer was rebranded to Vertiqal Studios and Dwyer assumed his current role. Dwyer got his start in the media industry as Senior Vice-President of Aquilini Gameco and subsequently served as Senior Vice-President and Head of Sales & Partnerships at Enthusiast Gaming, before leaving to co-found Wondr Gaming.
Prior to entering the media industry, Dwyer served as Vice-Chair & CEO of Aereus Technologies, an antimicrobial metals company and before that he was Chairman & CEO of Flax Energy until 2014. Dwyer holds an Honors B.A. in Political Science from McMaster University and studied International Economics & Finance at Toronto Metropolitan University (TMU).
Jon Dwyer has served as Chairman & CEO of Vertiqal Studios since 2019.
A veteran media and brand executive, Dwyer leads the Toronto-based social collective, owners of the largest gaming and lifestyle network on social media in North America. Vertiqal Studios, which generates over two billion monthly views across 138 owned and operated channels, pairs leading brands, agencies and creators with full production and distribution of campaigns across TikTok, Snapchat and Instagram.
Dwyer was previously Chairman, CEO and co-founder of Wondr Gaming, which acquired Gamelancer in 2021. In 2023, Gamelancer was rebranded to Vertiqal Studios and Dwyer assumed his current role. Dwyer got his start in the media industry as Senior Vice-President of Aquilini Gameco and subsequently served as Senior Vice-President and Head of Sales & Partnerships at Enthusiast Gaming, before leaving to co-found Wondr Gaming.
Prior to entering the media industry, Dwyer served as Vice-Chair & CEO of Aereus Technologies, an antimicrobial metals company and before that he was Chairman & CEO of Flax Energy until 2014. Dwyer holds an Honors B.A. in Political Science from McMaster University and studied International Economics & Finance at Toronto Metropolitan University (TMU).
Jon Dwyer has served as Chairman & CEO of Vertiqal Studios since 2019.
A veteran media and brand executive, Dwyer leads the Toronto-based social collective, owners of the largest gaming and lifestyle network on social media in North America. Vertiqal Studios, which generates over two billion monthly views across 138 owned and operated channels, pairs leading brands, agencies and creators with full production and distribution of campaigns across TikTok, Snapchat and Instagram.
Dwyer was previously Chairman, CEO and co-founder of Wondr Gaming, which acquired Gamelancer in 2021. In 2023, Gamelancer was rebranded to Vertiqal Studios and Dwyer assumed his current role. Dwyer got his start in the media industry as Senior Vice-President of Aquilini Gameco and subsequently served as Senior Vice-President and Head of Sales & Partnerships at Enthusiast Gaming, before leaving to co-found Wondr Gaming.
Prior to entering the media industry, Dwyer served as Vice-Chair & CEO of Aereus Technologies, an antimicrobial metals company and before that he was Chairman & CEO of Flax Energy until 2014. Dwyer holds an Honors B.A. in Political Science from McMaster University and studied International Economics & Finance at Toronto Metropolitan University (TMU).
Jon Dwyer has served as Chairman & CEO of Vertiqal Studios since 2019.
A veteran media and brand executive, Dwyer leads the Toronto-based social collective, owners of the largest gaming and lifestyle network on social media in North America. Vertiqal Studios, which generates over two billion monthly views across 138 owned and operated channels, pairs leading brands, agencies and creators with full production and distribution of campaigns across TikTok, Snapchat and Instagram.
Dwyer was previously Chairman, CEO and co-founder of Wondr Gaming, which acquired Gamelancer in 2021. In 2023, Gamelancer was rebranded to Vertiqal Studios and Dwyer assumed his current role. Dwyer got his start in the media industry as Senior Vice-President of Aquilini Gameco and subsequently served as Senior Vice-President and Head of Sales & Partnerships at Enthusiast Gaming, before leaving to co-found Wondr Gaming.
Prior to entering the media industry, Dwyer served as Vice-Chair & CEO of Aereus Technologies, an antimicrobial metals company and before that he was Chairman & CEO of Flax Energy until 2014. Dwyer holds an Honors B.A. in Political Science from McMaster University and studied International Economics & Finance at Toronto Metropolitan University (TMU).
Max Desmarais
Max Desmarais
Max Desmarais
President
President
President
President
Max Desmarais has served as President, Vertiqal Studios, since 2021. Desmarais is also the Founder and CEO of 514 Creative, which specializes in helping businesses, brands, and people reach new and existing clients through digital media. At Vertiqal Studios, a leading social collective behind the largest gaming and lifestyle networks on social media in the U.S. and Canada, Desmarais is focused on growing the company’s myriad media businesses. His extensive relationships with corporate partners, brands, athletes, and musicians continue to help expand Vertiqal Studios’ marketplaces with exciting, unique, and exclusive products for its millions of subscribers.
Prior to joining Vertiqal Studios, Desmarais was the Co-Founder and President of ScaleLab Network, a YouTube multi-platform network with offices in Los Angeles and Sao Paulo, Brazil. There he oversaw ScaleLab’s extensive list of YouTube channels and millions of global subscribers, as well as subsidiary companies including DisruptivAgency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in the U.K., Russia, Germany, Lithuania, and the Netherlands.
Before forming ScaleLab, Desmarais was Vice President of New Media at Principal Media, a global TV/online entertainment company based in London and Beverly Hills, California. At Principal Media, he led the development of the company’s slate of digital programming, as well as devising and implementing its social media strategy. Prior to joining Principal Media, Desmarais spearheaded the global social media strategy of Guess, Inc., and expanded the fashion powerhouse’s social footprint from two to 78 countries. He was also an account executive at Publicis Group, where he created digital marketing campaigns for brands such as Home Depot, Labatt Brewing Company and KIA.
Fluent in French, Desmarais received a B.A. in Philosophy at the University of Ottawa and a master’s degree in marketing at UCLA.
Max Desmarais has served as President, Vertiqal Studios, since 2021. Desmarais is also the Founder and CEO of 514 Creative, which specializes in helping businesses, brands, and people reach new and existing clients through digital media. At Vertiqal Studios, a leading social collective behind the largest gaming and lifestyle networks on social media in the U.S. and Canada, Desmarais is focused on growing the company’s myriad media businesses. His extensive relationships with corporate partners, brands, athletes, and musicians continue to help expand Vertiqal Studios’ marketplaces with exciting, unique, and exclusive products for its millions of subscribers.
Prior to joining Vertiqal Studios, Desmarais was the Co-Founder and President of ScaleLab Network, a YouTube multi-platform network with offices in Los Angeles and Sao Paulo, Brazil. There he oversaw ScaleLab’s extensive list of YouTube channels and millions of global subscribers, as well as subsidiary companies including DisruptivAgency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in the U.K., Russia, Germany, Lithuania, and the Netherlands.
Before forming ScaleLab, Desmarais was Vice President of New Media at Principal Media, a global TV/online entertainment company based in London and Beverly Hills, California. At Principal Media, he led the development of the company’s slate of digital programming, as well as devising and implementing its social media strategy. Prior to joining Principal Media, Desmarais spearheaded the global social media strategy of Guess, Inc., and expanded the fashion powerhouse’s social footprint from two to 78 countries. He was also an account executive at Publicis Group, where he created digital marketing campaigns for brands such as Home Depot, Labatt Brewing Company and KIA.
Fluent in French, Desmarais received a B.A. in Philosophy at the University of Ottawa and a master’s degree in marketing at UCLA.
Max Desmarais has served as President, Vertiqal Studios, since 2021. Desmarais is also the Founder and CEO of 514 Creative, which specializes in helping businesses, brands, and people reach new and existing clients through digital media. At Vertiqal Studios, a leading social collective behind the largest gaming and lifestyle networks on social media in the U.S. and Canada, Desmarais is focused on growing the company’s myriad media businesses. His extensive relationships with corporate partners, brands, athletes, and musicians continue to help expand Vertiqal Studios’ marketplaces with exciting, unique, and exclusive products for its millions of subscribers.
Prior to joining Vertiqal Studios, Desmarais was the Co-Founder and President of ScaleLab Network, a YouTube multi-platform network with offices in Los Angeles and Sao Paulo, Brazil. There he oversaw ScaleLab’s extensive list of YouTube channels and millions of global subscribers, as well as subsidiary companies including DisruptivAgency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in the U.K., Russia, Germany, Lithuania, and the Netherlands.
Before forming ScaleLab, Desmarais was Vice President of New Media at Principal Media, a global TV/online entertainment company based in London and Beverly Hills, California. At Principal Media, he led the development of the company’s slate of digital programming, as well as devising and implementing its social media strategy. Prior to joining Principal Media, Desmarais spearheaded the global social media strategy of Guess, Inc., and expanded the fashion powerhouse’s social footprint from two to 78 countries. He was also an account executive at Publicis Group, where he created digital marketing campaigns for brands such as Home Depot, Labatt Brewing Company and KIA.
Fluent in French, Desmarais received a B.A. in Philosophy at the University of Ottawa and a master’s degree in marketing at UCLA.
Max Desmarais has served as President, Vertiqal Studios, since 2021. Desmarais is also the Founder and CEO of 514 Creative, which specializes in helping businesses, brands, and people reach new and existing clients through digital media. At Vertiqal Studios, a leading social collective behind the largest gaming and lifestyle networks on social media in the U.S. and Canada, Desmarais is focused on growing the company’s myriad media businesses. His extensive relationships with corporate partners, brands, athletes, and musicians continue to help expand Vertiqal Studios’ marketplaces with exciting, unique, and exclusive products for its millions of subscribers.
Prior to joining Vertiqal Studios, Desmarais was the Co-Founder and President of ScaleLab Network, a YouTube multi-platform network with offices in Los Angeles and Sao Paulo, Brazil. There he oversaw ScaleLab’s extensive list of YouTube channels and millions of global subscribers, as well as subsidiary companies including DisruptivAgency, Spanish/Portuguese arm ScaleLab Mundo, and regional divisions in the U.K., Russia, Germany, Lithuania, and the Netherlands.
Before forming ScaleLab, Desmarais was Vice President of New Media at Principal Media, a global TV/online entertainment company based in London and Beverly Hills, California. At Principal Media, he led the development of the company’s slate of digital programming, as well as devising and implementing its social media strategy. Prior to joining Principal Media, Desmarais spearheaded the global social media strategy of Guess, Inc., and expanded the fashion powerhouse’s social footprint from two to 78 countries. He was also an account executive at Publicis Group, where he created digital marketing campaigns for brands such as Home Depot, Labatt Brewing Company and KIA.
Fluent in French, Desmarais received a B.A. in Philosophy at the University of Ottawa and a master’s degree in marketing at UCLA.
Pooja Sharma
Pooja Sharma
Pooja Sharma
Chief Financial Officer
CFO
CFO
Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company.
Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.
Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company.
Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.
Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company.
Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.
Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company.
Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.
Ms. Sharma is a Chartered Professional Accountant (CPA) who brings nearly a decade of experience as an executive in a wide range of finance and business functions within various industries, including Financial Controller and Director of Finance. Most recently serving as Director of Finance and HR at Ukko Agro Inc, a SaaS company.
Sharma began her career at Muir Tapes & Adhesives, where she spent more than 7 years in a variety of roles of increasing responsibility. Along with maximizing profitability, operational efficiencies, and enterprise value, she specializes in executing overall financial strategy, building strong financial foundations for scalability, and driving profitable growth. Sharma also has extensive board and executive committee experience.
Pamela Glassman
Pamela Glassman
Pamela Glassman
Chief Revenue Officer
CRO
CRO
With over 15 years of sales leadership in digital media, Pamela has driven hundreds of millions of dollars in revenue, establishing herself as a business development force globally. Pamela’s prior role as Senior Vice President of Sales at BDG helped shape the revenue landscape for one of the largest GenZennial digital Lifestyle portfolios, overseeing teams both in the US and in the UK.
Pamela joined BDG in 2018 through the acquisition of The Zoe Report, a venture launched in 2009 with her sister, the renowned global fashion authority, entrepreneur, and CEO Rachel Zoe. Pamela also helped integrate a dozen brands into the portfolio via acquisitions such as NYLON, W Magazine, and Inverse.
With over 15 years of sales leadership in digital media, Pamela has driven hundreds of millions of dollars in revenue, establishing herself as a business development force globally. Pamela’s prior role as Senior Vice President of Sales at BDG helped shape the revenue landscape for one of the largest GenZennial digital Lifestyle portfolios, overseeing teams both in the US and in the UK.
Pamela joined BDG in 2018 through the acquisition of The Zoe Report, a venture launched in 2009 with her sister, the renowned global fashion authority, entrepreneur, and CEO Rachel Zoe. Pamela also helped integrate a dozen brands into the portfolio via acquisitions such as NYLON, W Magazine, and Inverse.
With over 15 years of sales leadership in digital media, Pamela has driven hundreds of millions of dollars in revenue, establishing herself as a business development force globally. Pamela’s prior role as Senior Vice President of Sales at BDG helped shape the revenue landscape for one of the largest GenZennial digital Lifestyle portfolios, overseeing teams both in the US and in the UK.
Pamela joined BDG in 2018 through the acquisition of The Zoe Report, a venture launched in 2009 with her sister, the renowned global fashion authority, entrepreneur, and CEO Rachel Zoe. Pamela also helped integrate a dozen brands into the portfolio via acquisitions such as NYLON, W Magazine, and Inverse.
With over 15 years of sales leadership in digital media, Pamela has driven hundreds of millions of dollars in revenue, establishing herself as a business development force globally. Pamela’s prior role as Senior Vice President of Sales at BDG helped shape the revenue landscape for one of the largest GenZennial digital Lifestyle portfolios, overseeing teams both in the US and in the UK.
Pamela joined BDG in 2018 through the acquisition of The Zoe Report, a venture launched in 2009 with her sister, the renowned global fashion authority, entrepreneur, and CEO Rachel Zoe. Pamela also helped integrate a dozen brands into the portfolio via acquisitions such as NYLON, W Magazine, and Inverse.
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Tyler Wells
Tyler Wells
Tyler Wells
Chief Operating Officer
COO
COO
As one of the pioneers of the Creator Economy, Tyler Wells brings over a decade of experience building and exiting creator-servicing organizations focused on representation, marketing, media, and tech. Through these businesses, Tyler has worked with the largest influencers in the world, built digital marketing and influencer marketing strategies for countless Fortune 500 companies, and generated hundreds of millions of dollars in revenue along the way.
Most recently, Tyler led Strategy, Initiatives, and Expansion for a global $750MM creator media company. Tyler brings this wealth of experience to Vertiqal Studios to assist in long-term strategy, scale transformation, and global expansion.
As one of the pioneers of the Creator Economy, Tyler Wells brings over a decade of experience building and exiting creator-servicing organizations focused on representation, marketing, media, and tech. Through these businesses, Tyler has worked with the largest influencers in the world, built digital marketing and influencer marketing strategies for countless Fortune 500 companies, and generated hundreds of millions of dollars in revenue along the way.
Most recently, Tyler led Strategy, Initiatives, and Expansion for a global $750MM creator media company. Tyler brings this wealth of experience to Vertiqal Studios to assist in long-term strategy, scale transformation, and global expansion.
As one of the pioneers of the Creator Economy, Tyler Wells brings over a decade of experience building and exiting creator-servicing organizations focused on representation, marketing, media, and tech. Through these businesses, Tyler has worked with the largest influencers in the world, built digital marketing and influencer marketing strategies for countless Fortune 500 companies, and generated hundreds of millions of dollars in revenue along the way.
Most recently, Tyler led Strategy, Initiatives, and Expansion for a global $750MM creator media company. Tyler brings this wealth of experience to Vertiqal Studios to assist in long-term strategy, scale transformation, and global expansion.
As one of the pioneers of the Creator Economy, Tyler Wells brings over a decade of experience building and exiting creator-servicing organizations focused on representation, marketing, media, and tech. Through these businesses, Tyler has worked with the largest influencers in the world, built digital marketing and influencer marketing strategies for countless Fortune 500 companies, and generated hundreds of millions of dollars in revenue along the way.
Most recently, Tyler led Strategy, Initiatives, and Expansion for a global $750MM creator media company. Tyler brings this wealth of experience to Vertiqal Studios to assist in long-term strategy, scale transformation, and global expansion.
Board of Directors
Board of Directors
Board of Directors
Board of Directors
Jon Dwyer
Chairman
Kevin Moriarty
Lead Director
Kevin Cooper
Director
Razvan Romanescu
Director
Aaron Reitkopf
Director
Samuel Banks
Director
Rob Segal
Rob Segal
Rob Segal
Rob Segal
Director
Matt Berger
Director